Communication and languages
Marketing and commerce
Customer relationship management
Corporate social responsibility (CSR)
Platform for both beginning and experienced communication and marketing professionals to further develop their knowledge of the marketing and communication profession. The content consists of communication issues and articles, insights from research, micro-learnings (including short web lectures), podcasts, tips and solutions, step-by-step plans, practical cases, but also checklists and sample briefings. The subjects cover the entire marketing and communication area, from internal communication to lobbying, from PR and reputation management to content marketing, from brand policy to corporate identity, accountability, legal issues, employment market communication, but also personal skills. Thematic layout (marketing, communication, media, marcom and trens & innovation) and a simple search structure. Includes the content previously present in databases Adfobase, Marketing Intelligence, Communication Intelligence, and the corresponding print archives. First click on Log in with your Adinformatie account, then on Log in via educational institution, finally click on The Hague University of Applied Sciences and log in with your THUAS account. The Adformatie tijdschrift archief is available separately.
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