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This research explores how producers can communicate effectively about hybrid meat products. The objective is to increase consumer acceptance and contribute to a more sustainable food supply.

Hybrid meat products: does transparent communication work better than subtle messaging? Research shows that clarity increases trust and appreciation, but it also influences purchase intention.

With over 400 exchange partners all over the world, The Hague University of Applied Sciences offers a rich interpretation of the theme of internationalisation. We provide our exchange students and staff members with a...