Marketing Management
Take your marketing knowledge to master’s level with the Master Marketing Management module and work on real-life marketing cases.
Module
Part-time
10 weeks
Starts in November
The Hague - Poseidon building
English
2.595
For you?
Would you like to strengthen your marketing expertise and increase your impact in a commercial role? This 10-week part-time module takes your marketing knowledge to master’s level. You will learn how marketing works, how to develop strategies, and how to apply these insights directly in your own professional practice.
Marketing plays a central role in how organisations create value for customers. A strong understanding of marketing principles helps you better understand how products, services, and communication contribute to achieving organisational goals. In this module, you will discover how effective marketing strategies are developed and applied in practice.
You will explore marketing from a broad perspective: from analysis to strategy and implementation. You will examine marketing tools, target audience identification, positioning, data-driven decision-making, ethics, and sustainability. You will apply these concepts in a portfolio and work in teams on a marketing plan for a real organisation. This allows you to experience how theory, analysis, and decision-making come together in practice.
The module is practice-oriented and designed for working professionals from a variety of roles. You will learn from lecturers and fellow students with different backgrounds, including sales, communication, and management. The combination of theory, current cases, and Learning Communities makes this module valuable for anyone looking to deepen or broaden their marketing expertise.
Upon completion, you will receive an exemption for this module within the full MBA programme. This allows you to focus on your professional development now and progress smoothly into the full programme at a later stage.
Admission and application
Everything about admission
These are the requirements for this programme:
- Bachelor degree
- Final transcript
- English level test score (IELTS 6.0 or equivalent)
- 2 years relevant professional work experience
- Mandatory intake interview
- Motivation Statement
- Recommendation letter
- Resumé / Curriculum Vitae
Do you live and work in the Netherlands you can apply for a module. If you do not live in the Netherlands you can only apply for the fulltime master programme.
Application procedure
Please follow the instructions below to register for the module.
- Go to Osiris for Professionals (OvP), our enrolment system.
- If you are not yet registered with The Hague University of Applied Sciences, choose to register. If you are already registered, log in with your account. You will then receive messages via the email address you provided.
- Once logged in, follow the on-screen steps to upload the required documents.
- Next, submit your application.
- After submission, the admission process begins, during which the programme manager will assess whether you are sufficiently qualified for the chosen module.
- a) Payment after admission
Once admitted, you will receive information about payment. To finalise your enrolment, you must follow the instructions on the payment page. You will be given the option to either pay directly or request an invoice. If you choose “Direct payment”, your enrolment is fully completed once payment is made.
b) b) If you prefer to pay via invoice, or if your employer is paying:
• On the payment page, select “Invoice”.
• Under “Who pays”, choose “Myself” or “My employer”.
• If you select “My employer”, enter your employer’s details.
• The invoice will be sent after the start date.
Important: If you choose to have the invoice sent to your employer, you must register at least 3 weeks before the start date, following the steps above.
If you have questions about the course content, possibilities to enrol after the start date, or if you wish to cancel your application, please contact the LLO coordinator: [email protected].
Enrolment as a student at The Hague University of Applied Sciences is subject to certain conditions. Please review the enrolment conditions.
Decisions regarding your qualification for admission
There are no exceptions to the official admission requirements. The Enrolment Office is the only party that can make decisions regarding your qualification for admission based on official regulations. You can’t rely on any other sources of information for your qualification for admission.
Costs
| One-time tuition fees academis year* | € 2.595 |
| Costs study materials | Circa € 80,- |
* You do not need to pay VAT on this module. Your organisation can claim the full cost of this degree programme as a business expense.
Check out the page about tuition fees and student finance for more information about tuition fees and funding options.
Time investment
10 weeks
16 November 2026
Monday from 6 pm to 9 pm
3 hours per week
10 to 12 hours per week
Module content
What will you be doing?
Teaching methods
You will work with interactive learning formats that are closely connected to the practice of modern marketing. Classes take place one evening per week, making the module easy to combine with your professional commitments. During these sessions, theory, discussion, and practical application are combined. You will work in small groups on portfolio assignments and a joint marketing plan, learning from professionals with diverse backgrounds.
Throughout the module, you will also work in a Learning Community (LC), a fixed group of 3 to 5 students. Within your LC, you will prepare group assignments, discuss literature, and provide each other with feedback. You will learn with and from each other, using one another’s knowledge and experience as a foundation for your development. The LCs also explore themes such as sustainability, circular business models, and social responsibility.
Each LC has its own digital environment in Microsoft Teams, where students collaborate on assignments, exchange information, and engage in discussions. This combination of theory, group assignments, and LC sessions creates a strong connection between concepts, professional practice, and personal development.
This module is part of Master of Business Administration
Help choosing your degree
We are happy to assist you with a study choice that fits both your interests and your schedule.
Testimonials from our alumni
Our former students tell us where they ended up, and how they look back on their study time.
Testimonials from our lecturers
Our lecturers will briefly introduce themselves and the programme.
Practical information
Everything else you need to know
Help in choosing your study
We’re here to help you make the right choice
Do you want to be sure this programme is the right fit for you? Below you’ll find the different ways we can support you.
- Do you have questions about the content of the programme? Or about your previous education, or whether your current job or work experience is relevant? Feel free to contact the programme directly via the Contact button at the top right of this programme page.
- Do you have questions about admission, tuition fees or how to apply? Get in touch with our Enrolment Centre (CSI).
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