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Introduction

In this masterclass you will learn to understand and apply different marketing tools and develop the competence to use marketing tools to cater to specific clients. The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to

The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to make a competitor analysis and to forecast market positions. Finally, this module will equip you with the skills required to create a national or international marketing plan and portfolio.

Marketing is a broad subject. It covers all the activities that bring goods or services from the supplier to the user. It’s a concept, a way of thinking, it’s creative, it’s planning, has to do with data and interpreting data, it’s communication and advertisement, sales, distribution and so much more.

Admission requirements

Everything about admission

These are the requirements for this programme: 

  • Bachelor degree  

  • Final transcript 

  • English level test score (IELTS 6.0 or equivalent) 

  • 2 years relevant professional work experience 

  • Mandatory intake interview 

  • Motivation Statement 

  • Recommendation letter 

  • Resumé / Curriculum Vitae 

English language requirements

As our international programmes are taught entirely in English, candidates must demonstrate a good command of the English language, both spoken and written. You can view the English language requirements in this document.  
 
Contact the admissions office (masters-admission@hhs.nl) for more information. 

See our Registration conditions.

Your investment

Startdate19 November 2024
Period10 Weeks
PlaceThe Hague University of Applied Sciences Pro (THUAS Pro), location Poseidon  
Program typeMaster Module
Time investment3 Hours per week
Investment€ 2490

Help in choosing your study

We are happy to assist you with a study choice that fits both your interests and your schedule.

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Visit our information sessions

Monday 17 June

Go to Visit our information sessions

Visit our information sessions

Monday 17 June

Are you interested in this degree programme but still a bit unsure about your choice? Join us for our upcoming (online) information sessions.

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Study choice support

We are here to help you

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Study choice support

We are here to help you

Discover how THUAS can help you find out which Master’s degree programme fits you best.

Go to Study choice support
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Students have their say

Learn from student experiences

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Students have their say

Learn from student experiences

Would you like to get some insider tips? Our students and alumni have useful insights to share. 

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Inhoud van de studie

In de mastermodule Marketing Management komen de volgende onderwerpen aan bod:

Onderwerpen
Werkvormen

Blended learning 

Alle opleidingen van De Haagse Hogeschool Pro worden aangeboden in een blended vorm. Dit houdt in dat er in het programma een mix is van fysiek en online onderwijs. Bij elke opleiding staan persoonlijke aandacht, kwaliteit en praktische toepasbaarheid centraal.

Een oplossing op maat 

Alle opleidingen kunnen ook incompany gevolgd worden. Wil je een leertraject dat perfect aansluit bij de wensen van je organisatie? Wij denken graag met je mee voor een maatwerkoplossing. Neem contact met ons op voor de mogelijkheden. 

Upon completion

Marketing Management is a short programme taught on a masters level, and is part of the Master of Business Administration, (MBA). After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of Business Administration programme. At the end of the class, you can continue with more masterclasses from either the MBA, or our other offered master programmes. 

The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme. Upon registration for the entire master programme you will receive a discount of € 1,125 per masterclass-certificate. 

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