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Introduction

In this masterclass you will learn to understand and apply different marketing tools and develop the competence to use marketing tools to cater to specific clients. The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to

The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to make a competitor analysis and to forecast market positions. Finally, this module will equip you with the skills required to create a national or international marketing plan and portfolio.

Marketing is a broad subject. It covers all the activities that bring goods or services from the supplier to the user. It’s a concept, a way of thinking, it’s creative, it’s planning, has to do with data and interpreting data, it’s communication and advertisement, sales, distribution and so much more.

Admission requirements

Everything about admission

These are the requirements for this programme: 

  • Bachelor degree  
  • Final transcript 
  • English level test score (IELTS 6.0 or equivalent) 
  • 2 years relevant professional work experience 
  • Mandatory intake interview 
  • Motivation Statement 
  • Recommendation letter 
  • Resumé / Curriculum Vitae 
English language requirements

As our international programmes are taught entirely in English, candidates must demonstrate a good command of the English language, both spoken and written. You can view the English language requirements in this document.  
 
Contact the admissions office (masters-admission@hhs.nl) for more information. 

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Your investment

Startdate 07 February 2023
Period 10 Weeks
Place The Hague University of Applied Sciences Pro (THUAS Pro), location Poseidon  
Program type Master Module
Time investment 3 Hours per week
Investment € 1795

Topics

In this Masterclass, the following topics will be addressed:

Working methods

Blended Learning 

At THUAS Pro we focus on offering you quality education with personal attention in a blended setting. Our education is offered as on-campus lectures and gatherings. For more information about blended education at THUAS Pro, please check the extra information on this page.

Upon completion

Marketing Management is a short programme taught on a masters level, and is part of the Master of Business Administration, (MBA). After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of Business Administration programme. At the end of the class, you can continue with more masterclasses from either the MBA, or our other offered master programmes. 

The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme. Upon registration for the entire master programme you will receive a discount of € 1,125 per masterclass-certificate.