News

True Pricing (TP) – making the true costs of food visible – is often seen as the key to a more transparent food system. But how do we effectively involve citizens in that process?

Product returns are a persistent problem for many e-commerce businesses. Can specific marketing interventions actually contribute to reducing product returns in e-commerce?

Hybrid meat products: does transparent communication work better than subtle messaging? Research shows that clarity increases trust and appreciation, but it also influences purchase intention.

The research group Data-Driven Marketing of The Hague University of Applied Sciences investigated how True Pricing can contribute to a fairer, more transparent and more sustainable food system in the Netherlands.

On 1 March, Cor Beyers started as professor of Data Driven Marketing. In this new research group, he investigates how businesses can use data for more efficient processes and sustainable growth.

At the heart of the project are Mbo students: their perceptions of plant-based food, their consumption of plant-based food, and the solutions they themselves propose to increase the consumption of plant-based food.