A true price is the market price plus the social and environmental costs of a product. The concept, true pricing, was born in the Netherlands, and the Impact Institute is a Dutch social enterprise that leads its development in the domestic market. Our research group is investigating:

  • Consumers perception of true pricing
  • Barriers and drivers towards true pricing
  • How businesses can apply true pricing to their customers
  • How stakeholders can increase adoption of true pricing

Contributing researcher

Ms. Maria Aragon Moran

Want to know more?

Are you a public or private organization that is interested in learning more or collaborating with us on projects to understand and promote responsible consumption?  Please contact Maria Aragon Moran at M.D.L.A.AragonMoran@hhs.nl.