Pricing for sustainability, business growth and social responsibility
A true price is the market price plus the social and environmental costs of a product. The concept, true pricing, was born in the Netherlands, and the Impact Institute is a Dutch social enterprise that leads its development in the domestic market. Our research group is investigating:
- Consumers perception of true pricing
- Barriers and drivers towards true pricing
- How businesses can apply true pricing to their customers
- How stakeholders can increase adoption of true pricing
Contributing researcher
Ms. Maria Aragon Moran
Want to know more?
Are you a public or private organization that is interested in learning more or collaborating with us on projects to understand and promote responsible consumption? Please contact Maria Aragon Moran at M.D.L.A.AragonMoran@hhs.nl.