Introduction
In this masterclass you will learn to understand and apply different marketing tools and develop the competence to use marketing tools to cater to specific clients. The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to
The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to make a competitor analysis and to forecast market positions. Finally, this module will equip you with the skills required to create a national or international marketing plan and portfolio.
Marketing is a broad subject. It covers all the activities that bring goods or services from the supplier to the user. It’s a concept, a way of thinking, it’s creative, it’s planning, has to do with data and interpreting data, it’s communication and advertisement, sales, distribution and so much more.
Admission requirements
Everything about admission
These are the requirements for this programme:
- Bachelor degree
- Final transcript
- English level test score (IELTS 6.0 or equivalent)
- 2 years relevant professional work experience
- Mandatory intake interview
- Motivation Statement
- Recommendation letter
- Resumé / Curriculum Vitae
Do you live and work in the Netherlands you can apply for a module. If you do not live in the Netherlands you can only apply for the fulltime master programme.
For more information or to apply directly?
Check the registration conditions or apply directly:
- Register your enrolment in Osiris, our enrolment system.
- Upload digital copies of your CV, relevant diplomas and list of grades. You will hear within a week whether you meet the admission requirements.
- Optional: intake interview. Do you not have a relevant educational entry level but you do have a higher professional education work and thinking level? During an intake interview, the programme manager will assess whether you are sufficiently qualified for the degree programme in question.
- If your employer funds the degree programme, we will ask you for a completed employer's statement. You can print out and upload this PDF. You will receive confirmation by e-mail that you have been admitted to the degree programme. Invoicing will follow after the start, but the employer’s statement must be in before the start of degree programme. You can upload a blank sheet if you don't manage to get the employer's statement signed immediately.
Decisions regarding your qualification for admission
There are no exceptions to the official admission requirements. The Enrolment Office is the only party that can make decisions regarding your qualification for admission based on official regulations. You can’t rely on any other sources of information for your qualification for admission.
Your investment
| Startdate | 17 November 2025 |
| Period | 10 Weeks |
| Place | The Hague University of Applied Sciences Pro (THUAS Pro), location Poseidon |
| Program type | Master Module |
| Time investment | 3 Hours per week |
| Cost* | € 2.595 |
Jouw tijdsinvestering
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