Sign up today for the inaugural lecture event of Hongli Joosten-Ma, professor in Purposeful Marketing!

The world is changing. People's priorities are also beginning to shift. Traditional marketing that is only used for the economic gain of companies is starting to lose its relevance. What impact does this shift have on society, companies, organisations and staff members?

Join us on 16 March to celebrate the inauguration of Dr. Hongli Joosten-Ma, professor in Purposeful Marketing. During the event, Dr. Hongli Joosten-Ma will present her vision of how marketing can contribute to creating social value. She will also discuss the research that she is conducting with her team to support the transition in marketing with insights and tools. Various guest speakers from the business community will also shed a light on the future of purposeful marketing and give some practical examples of how companies and organisations can shift towards “purposefulness”. The event will conclude with an interactive panel discussion where you can share your questions and views with the audience.

Register here today.