Are you interested in incorporating AI into the development of a sustainable business model in your company? Or are you a teacher looking to assess students' innovative ideas using AI? Then you shouldn't miss the lecture by Professor René Bohnsack, an expert in business model innovation, digital transformation, and sustainable innovation. Be sure to attend on November 8th in The Hague!

René Bohnsack has developed a tool using regenerative AI to assess innovative ideas. This software is valuable not only for businesses but also applicable in education. For example, in entrepreneurship classes, the tool is used to support students in effectively conducting market research. During his lecture on November 8th, René Bohnsack will share his knowledge on the use of AI and its role in creating sustainable business models, for entrepreneurs and educators. Additionally, he will focus on innovation tools, platform and sharing business models and sharing platforms.


• Opening by Nicole Stofberg (Professor in Platform Economy)

• Lecture by Professor René Bohnsack
- Introduction: Business model innovation and sustainable innovation
- The use of AI in developing a sustainable business model
- Innovation tools: Business Model Canvas, testing hypotheses, and cash flow planning
- Inspiring examples and practical tips

• Q&A with René Bohnsack moderated by Jacco van Uden (Professor in Change Management)

• Networking reception

About René Bohnsack

René Bohnsack is a professor of strategy and innovation. He is an expert in business model innovation, digital transformation, and sustainable innovation. He has published his research in leading international management and innovation journals and has received multiple awards for his work. In addition to his academic achievements, he is a successful entrepreneur who has founded several companies, including a virtual events platform, an e-Health company and a business modelling platform.

For whom?

This lecture is interesting for entrepreneurs, students, teachers, lecturer-researchers, and programme managers.

Practical information

The lecture is in English and takes place on November 8th in the Innovation Playground of The Hague University of Applied Sciences. You are welcome from 2:30 PM, and the lecture begins at 3:00 PM. We will conclude at 4:30 PM with a networking reception at De Haagsche Wens, across from The Hague University.


We look forward to welcoming you on November 8th for an inspiring and informative lecture. The number of available seats is limited, so register now by filling out this form

Want to know more about our research?
This lecture is organized by the Centre of Expertise Digital Operations & Finance of The Hague University of Applied Sciences.